Ashish Prasad

Increased customer retention by 20% through strategic design enhancements and successful implementation of numerous user-centric features within a SaaS product.

Spearheaded the development and adoption of a comprehensive customer design system, significantly improving design reusability and efficiency across multiple projects.

Secured multiple high-value contracts and expanded business opportunities by engaging in daily client-facing pre-sales consultations and delivering tailored design solutions.

Contributed to a 15% increase in sales by enhancing product recommendation features and optimizing user flows on key platforms.

Ensured compliance with A, AA, and AAA accessibility standards for a major banking institution, significantly improving user experience for diverse audiences.

Streamlined the design process using Figma to create wireframes, prototypes, and user flows, reducing operational costs by 10% and accelerating project delivery.

Coordinated seamlessly with clients and cross-functional development teams to gather requirements, secure design approvals, and ensure accurate implementation of web and mobile designs.

Conceptualized and developed innovative web designs, wireframes, and site maps, translating complex client requirements into intuitive and visually appealing user interfaces.

Created unique, user-friendly designs for web and mobile applications, consistently maintaining strict adherence to client brand guidelines and enhancing overall brand identity.

Presented comprehensive design processes and solutions to diverse client stakeholders, facilitating clear communication and ensuring alignment on project objectives.

Participated actively in presales activities, including client meetings, RFP/RFQ responses, and proposal presentations, contributing to a 15% increase in successful bids.

Articulated the distinct value proposition of design services, effectively differentiating offerings from competitors and securing new client engagements.

Collaborated closely with sales and marketing teams to develop compelling sales collateral and presentations, enhancing client engagement and closing rates.